Symbols are the world’s visual language
The novelty factor of minimalistic icons, or symbols, has helped visual content explode within…
Television Advertising – What does the future hold?
Everyone knows television viewing habits are changing in many ways and the changes taking place…
Color speaks
Color is such an integral part of our experience in everyday life – choosing the shirt you’ll wear…
Is the sustainability message getting through to big business?
During the past decade, many people have become increasingly curious about what sustainability…
Forbes’ BrandVoice: A new model for publications, advertisers
In a recent post I introduced the concept of native advertising, and, as promised, I am now taking…
Marketing and Sustainability – It makes sense
Marketing and sustainability – do these practices go together as a business program? In 2009 a…
5 ways to increase fan engagement on Facebook
Ever wondered why even though your brand is quite active on Facebook you still feel like it is…
Understanding EdgeRank
First things first: what exactly is EdgeRank? EdgeRank is an algorithm developed by Facebook that…
Teens and technology: Keeping tabs on the next generation of mobile users
A few weeks ago I wrote about the online habits of our oldest generations, so I thought it was time…
